Marketing – Page 9
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ArticleSpain and Portugal team up for new European almond campaign
Three-year campaign will focus on the sustainability and quality of almonds from the Iberian Peninsula
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VideoFresh Produce India kicks off
Opening session sees Reliance Retail’s Saurabh Raina and WayCool Foods’ Karthik Jayaraman discuss future of fast-developing Indian market
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AdvertorialIn&Out sees new challenges for EU fruit and veg sector at Macfrut 2023
Apo Conerpo’s EU co-funded campaign comes to the fore at the Rimini event and launches Shake&Go, a new consumer competition to win 100 portable smoothie makers
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ArticleAnecoop looks ahead to positive Bouquet seedless watermelon campaign
Season will be supported by promotions in Spain, France, Czech Republic and Poland
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ArticleExpectations are sky high for Cosmic Crisp
The apple variety has made its television debut in Italy and the brand will be promoted from the ground up as part of a major new campaign
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ArticleCoca-Cola enters fresh fruit category with Frutura deal
Under the licensing agreement, Frutura will use Coca-Cola’s Minute Maid and Simply brands on fresh fruit for the first time
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ArticleNew campaign highlights Melones El Abuelo’s heritage
Campaign shows evolution of Spanish melon brand through the ages
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ArticleDel Monte named one of America’s most-trusted companies
The company is ranked number 14 in the food and beverage category for consumer, investor, and employee trust by Newsweek
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ArticleDole targets people who have never eaten a banana
To coincide with National Banana Day, company launches marketing campaign in the US aimed at small minority of adults yet to try the fruit
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ArticleAll aboard the Fyffes Fruitmobile
Fresh produce group introduces a towable banana and pineapple station and display unit in Ireland
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ArticleJoya apples increase visibility in Ireland
With Joya apple volumes up this season, Joya Europe sees potential for growth on the Irish market and raising brand awareness is the immediate priority
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ArticleBelgium’s UK export mission
Rather than prompting Belgium to focus its efforts on other markets, Brexit has seen the country actively target export growth in Britain. Fred Searle crosses the Channel to find out how and why
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ArticleDel Monte makes Israel kiwifruit move
Group completes the first sale of its Greece-grown kiwifruit in Israel as it aims to reinforce brand awareness in the country
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ArticleIFG debuts Family of Flavors retail tool
Grouping of table grapes by flavours aims to simplify varietal range for retailers and consumers
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ArticleWorld Avocado Congress draws to a close
Global industry urged to “take back the narrative” on sustainability
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ArticleSanLucar teams up with Kitchen Stories in Germany
A new promotional campaign for SanLucar tomatoes is launching in German supermarkets, promising “Our recipe for good taste”
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ArticleSponsor strategy brings growers and consumers closer, says Pink Lady
Pink Lady Europe believes its Adopt A Tree campaign is helping to create links between growers and consumers based on trust and proximity
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ArticleSpeakers announced for Fresh Produce India
Industry experts will share key strategies for success in the Indian market at the online event, which takes place on 3-5 May 2023
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ArticleChiquita unveils It’s Chiquita O’Clock campaign
Promotions features a series of scannable stickers to encourage banana consumption will all meals of the day
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ArticleUganda’s jackfruit journey
Fred Searle visits Zahra Food Industries in Uganda as the up-and-coming jackfruit supplier begins to unlock the financial potential of the country’s ‘ancestral’ trees