Freshcare standards review an opportunity for industry to give direct feedback 

Freshcare CEO Jane Siebum

Freshcare chief executive Jane Siebum

Freshcare has commenced an industry-wide review of its standards including Food, Safety & Quality and Environmental and the certification provider is calling for industry input as part of the process. 

Freshcare chief executive, Jane Siebum said the opportunity for organisations, businesses and producers to share feedback on its standards, fosters a collaborative approach to industry and innovation.  
“Feedback, input and ideas from stakeholders at every level and stage of horticulture, wine production and supply chains are critical if we want to achieve the best outcomes for Australian producers now and into the future,” she said.  
“Freshcare has listened to participants, peak industry bodies and those invested in our industry and we’re providing multiple channels for feedback and ideas on how to further develop our standards and improve accessibility.” 
The maintenance and review process of the Freshcare standards is undertaken by the Freshcare operations team, with board-appointed volunteer specialist members of the Technical Steering Committee (TSC). 
Chairperson of the TSC and Freshcare director Graham McAlpine, said many industry stakeholders don’t realise the standards review is an opportunity to give direct feedback to the TSC. 
“Freshcare has a mandate to continually maintain and improve our standards, to ensure they continue to be practical and meet market access and regulatory requirements,” he said.  
“The TSC is comprised of highly experienced individuals, who not only bring expert industry knowledge to the review but are also passionate about improving outcomes for growers and their supply chain partners.” 
Freshcare’s standards review is open for feedback until close of business on 30 June 2024.