New Zealand marketer set to pay a total of NZ$172mn in returns to its grower network, up 25 per cent on last season
T&G Global’s 2025 New Zealand apple season has delivered higher returns for growers, reflecting strong global consumer demand and pricing across its premium Envy and Jazz apple brands, the company said in a recent release.
Across 2025, T&G will pay a total of NZ$172mn in returns to its network of New Zealand growers for Envy, Jazz and commercial variety apples, representing an uplift of NZ$34mn, or 25 per cent, on last season and continuing the positive trajectory of recent years.
Shane Kingston, T&G’s chief operating officer apples, said the 2025 returns reflected the strength of the company’s growth strategy and the value of its investments.
“Over the last seven years we’ve built an integrated end-to-end apples business, from superior varieties, automation-ready orchards, right through to a sophisticated framework which builds global consumer demand at the right time to meet supply,” Kingston said. “With a firm focus on being in service of grower returns and maximising value, it’s incredibly pleasing to see the value we’ve secured this year for our growers’ premium fruit, particularly given the context of US import tariffs and lower consumer sentiment in some Asia markets.”
He added that the year’s sales velocity reflected the solid momentum behind the company’s apple business.
“With global demand for premium apples continuing to grow, we know there’s a significant forward opportunity for our premium Envy and Jazz apple brands, which will create increased value for our growers,” Kingston said.
Envy and Jazz apples are both expected to deliver higher returns for growers in 2025, with Envy increasing by NZ$0.70 per average tray carton equivalent (TCE), while Jazz returns are confirmed to be up NZ$4.24 per average TCE compared to the year prior. These results reflect improved performance across key global markets.
“Our premium Envy apple continues to perform well across Asia, with particularly strong demand in China, Thailand and Singapore, while Jazz sales volumes grew 32 per cent year-on-year and retained its position as the number one imported apple brand in Japan in 2025,” Shane explains.
Alongside its premium brands, T&G’s commercial apple export programme also delivered a solid performance in 2025. Sales velocity was particularly strong, with T&G’s commercial volumes sold 63 per cent faster than last year and total volumes up 41 per cent year-on-year.
Individual variety performance was led by Pacific Rose, with returns up 29 per cent and Fuji up 27 per cent on 2024. Across the commercial varieties portfolio, T&G delivered an average 5 per cent lift in grower returns this year. Consistent quality across the crop underpinned the programme’s performance and enabled strong momentum through the peak of the selling season.
