Appointment of widely respected and experienced cherry expert welcomed by association’s president Alison Jones
Cherry Growers Australia (CGA) has named Penny Measham as its new Chief Executive Officer, effective 12 May 2025.
According to the organisation, Penny brings an “impressive depth of experience” to the role, across horticulture, trade, research, biosecurity and industry development.
“She is widely respected within the Australian and international horticulture community and has a long-standing connection to the cherry industry,” it said in a statement.
CGA president Alison Jones said the appointment marked an exciting new chapter for the organisation.
“We’re thrilled to welcome Penny Measham as the new CEO of CGA. It is a real privilege to have someone of her calibre step into the role,” she commented.
“Penny, as most know, is dedicated to cherries and passionate about working with CGA to achieve industry’s vision. I’m sure that growers and industry stakeholder alike will make her feel welcome and support this opportunity to strengthen CGA’s position both nationally and globally. This is very exciting progress, and Penny is a terrific candidate.”
Originally from Tasmania, Penny worked closely with cherry growers during her applied science degree, before she completed a PhD focused on production of the fruit.
During this time, she also contributed as a lecturer and research fellow on industry-specific projects.
Her career spans executive roles at Hort Innovation and the Department of Primary Industries Queensland, where she led programmes across international trade, market development, fruit production, plant protection and biosecurity.
