News and insight for North America's fresh produce buyers
Carl Collen

BY CARL COLLEN

Canadians have a taste for organics

National sales of organic food and beverages have climbed, driven by a diverse consumer base

Canadians have a taste for organics

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Canada's organic market is now worth C$3.7bn, according to the country's Organic Trade Association (OTA), as national sales of certified organic food and non-alcoholic beverages hit C$3bn with food sales tripling in value since 2006.

The Canadian organic food market has 'far outpaced' the growth rate of other agri-food sectors, OTA noted, driven by a diverse consumer base that sees 58 per cent of Canadians buying organic products every week.

"At the industry's urging, the government implemented strict national standards and label requirements in 2009 to uphold consumer confidence in organic claims" said Matthew Holmes, executive director of the OTA, "so it's tremendously gratifying to see this result in such strong market growth and continued consumer commitment to organic."

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