News and insight for North America's fresh produce buyers
Carl Collen

BY CARL COLLEN

Monday 19th November 2012, 04:15 Central Time

Peeled white asparagus on offer in US

Gourmet Trading is offering hand-peeled and bagged white asparagus from Peru to coincide with the US holiday season

Peeled white asparagus on offer in US

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Los Angeles-based Gourmet Trading Company, a leading supplier of fresh asparagus in North America, has announced that it is offering its Peeled White Asparagus as a seasonal item for the US holidays.

The company introduced the bagged and pre-peeled white asparagus pack to the category in February, giving consumers and chefs added convenience as the vegetable’s peel can often have a bitter taste, while the bag technology benefits retailers and foodservice operators by giving them lower shrink, the group explained.

"White asparagus adds a touch of elegance to any holiday meal and now with Peeled White Asparagus it is easy to prepare," said Gourmet Trading Company marketing director Julia Inestroza. "Now that the guesswork of cooking white asparagus is gone, consumers and chefs have the chance to try something new for their holiday meals."

Brian Miller, president of Gourmet Trading, added: "We are excited to offer this innovative item which is hand peeled and bagged in Peru to preserve freshness. The item involves lots of planning and logistics for it to arrive just in time for the holiday season. We hope to help our customers lift sales of asparagus during the holiday season with our Peeled White Asparagus."

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