With the countdown on to Super Bowl Sunday, one of the showpiece days in the US sporting calendar, promotional body Avocados from Mexico is gearing up for the big game with increased volumes to meet consumer demand.
According to the promotional body, this week is the number one period for fresh avocado sales, with Avocados from Mexico expected to be at the centre of the game-day spread.
During the week of 19 January, nearly 44m lbs of avocados from Mexico were imported in preparation for increased demand – and when combined with other regions, the total of almost 48m lbs sent made it the single highest volume week on record.
'Avocados from Mexico has a majority market share (around 90 per cent) and is on track to deliver plenty of fruit to market during this high-demand season,' the organisation reported. 'Since Avocados from Mexico are always in season, they're at optimum flavour all year round. Delivered to the US less than 48 hours after harvest, retailers can count on continued supply of fresh, delicious and in-demand Avocados from Mexico when prepping for the big game and beyond.'
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