Tosca says its circular system can help companies prepare for PPWR compliance while cutting waste and cost

Reusable packaging models are gaining traction in Europe’s fresh food supply chain as companies are forced to reassess their approach in response to new EU packaging rules.

Tosca

With the implementation of the EU’s forthcoming Packaging and Packaging Waste Regulation (PPWR) on the horizon, Tosca, a global leader for 100 per cent reusable and recyclable plastic packaging and pooling solutions, said it is supporting fresh food suppliers and retailers with a model built on circularity, efficiency and food safety.

“Tosca’s mission is to eliminate waste and unlock hidden value across the supply chain,” said Jurgen Van Roy, vice president of supply chain. “From reducing packaging waste to increasing the durability and safety of assets, our model enables businesses to operate more sustainably while enhancing their operational performance.”

Tosca’s system allows companies to pool reusable crates and pallets across the supply chain. Each asset is inspected, cleaned, and reintroduced into circulation, extending its life and eliminating waste.

“Our entire model is circular,” said Van Roy. “We collect assets, inspect them, repair if needed, and clean them thoroughly with food-approved detergents. If an asset is beyond repair, it’s recycled and reintroduced into the system. No plastic is wasted, and the loop is fully closed.”

Tosca said its reusable packaging model also brings transport and cost efficiencies. Vincent Nagels, managing director of upstream, points to a real-world case: “We had a customer in Denmark sending pallets to Spain, and instead of returning those pallets empty, we now collect them locally and deliver them to another customer in Spain. This simple switch has led to a huge reduction in carbon emissions and transport costs,” he said.