Del Monte in social media football promo

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Carl Collen

BY CARL COLLEN

Del Monte in social media football promo

'Fresh Fan Fuel' social media campaign will encourage American football fans to make healthy choices

Del Monte in social media football promo

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Del Monte Fresh Produce has announced that it is launching the 'Fresh Fan Fuel' social media promotion, to encourage healthy and fresh choices for fall American football games and tailgates.

The promotion will give Del Monte fans the opportunity to win one of eight tailgating prize packages, just in time for football season.

When visiting the Fresh Fan Fuel website, consumers will be prompted to upload a photo that represents a healthy tailgating or game-day experience. Consumers will invite friends on Facebook to vote for their submitted photo to increase their chances at winning the grand prize. Users will also be encouraged to use the hashtag “#freshfanfuel” on their Twitter and Instagram posts to share their submission and promotion.

“The Fresh Fan Fuel promotion is intended to encourage consumers to choose healthier alternatives for their tailgates or football parties,” said Dennis Christou, vice-president of marketing North America for Del Monte.

“Del Monte products can play multiple roles at a tailgate," he added. "Our delicious Guac can be served as a dip with veggies or as a condiment. Easy to serve fresh cut fruit and veggie trays are great alternatives to chips or cookies. And our whole produce items such as our famous Del Monte Gold pineapple, bananas, and avocados can be thrown on the grill for a delicious treat.”

The Ultimate Fan Package (the grand prize package) will consist of US$100 to purchase Del Monte fresh products, two tickets to a regular football season game of the winner’s choice, a television professional football package, fan gear, a portable gas grill, a cooler, two tailgating chairs, a bag toss game, and a professional football.

Runner-up and weekly prizes comprised of various tailgating items will also be distributed to lucky participants.

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