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Carl Collen


Giumarra expands kiwifruit offer

New one pound kiwifruit packaging option has been added to the Wenatchee company's lineup

Giumarra expands kiwifruit offer

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Giumarra Wenatchee has announced the addition of a new 1lb Nature's Partner kiwifruit packaging bag to its lineup, just in time for the Californian and Italian seasons.

"We experienced success with our one and two pound kiwifruit clamshells and wanted to expand our packaging offering to appeal to a wider consumer base," said Jason Bushong, division manager for Giumarra Wenatchee. "Our research shows that selling packaged kiwifruit in addition to bulk lifts the sales of the entire category."

The bag features bright graphics, recipes, and nutritional information, offering eye appeal for consumers and versatility to the retailer.

"This bag delivers on great merchandising opportunities with QR-coded information for consumers, including new and exciting ways to use kiwifruit, such as in kiwifruit salsa," added Bushong. "We demoed a kiwifruit avocado salsa recipe for consumers and received great feedback. The options to cross merchandise with kiwifruit are incredibly versatile."

"The size is perfect for smaller families or single-person households who prefer the convenience of a grab-and-go bag," reports Scott Ross, eastern region business manager for Giumarra. "We feel this additional packaging option will ultimately lift kiwifruit sales."

Giumarra Wenatchee markets a year-round supply of kiwifruit grown in the US, New Zealand, Chile, and Italy.

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