National Mango Board honours retailer

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Carl Collen

BY CARL COLLEN

National Mango Board honours retailer

Aaron Franklin from Harris Teeter is honoured as the 2015 Mango Retailer of the Year

National Mango Board honours retailer

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The National Mango Board (NMB) has honoured Aaron Franklin of Harris Teeter as its 2015 Mango Retailer of the Year.

The NMB selected four Mango Model Retailers, one from each region of the US, and chose the Mango Retailer of the Year from amongst this group. These retailers were honoured for their outstanding support of the mango industry and for their dedication in growing the mango category within their stores.

The winners were announced during the NMB’s Annual Mango Industry Reception during PMA’s Fresh Summit Convention & Expo.

“Retailers play an essential role in the mango industry by being supporters of our mission to increase fresh mango awareness and consumption in the US,” stated Rachel Muñoz, director of marketing at the NMB. “These four retailers truly embody enthusiasm and excitement when selling and promoting mangoes. Having these partners that support the mango business with such motivation is truly an inspiration for retailers across the country.”

Harris Teeter operates in several markets where mango sales index is far below the US average for mangoes; however, during this past year, the group's mango volume per store has been more than 60 per cent above the national average.

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