Leading US cooperative of cranberry and grapefruit growers has opened its flagship online store in China via Alibaba subsidiary Tmall Global.
“Opening a flagship store on Tmall Global places us in the epicenter of the largest consumer base in the world. We have been selling select products through designated retail outlets on Tmall Global for a while now, and we’ve seen strong demand from Chinese consumers,” Peter Wyman, president of Ocean Spray International said in a company statement.
“Working directly with Alibaba will enable us to tell our brand story, introduce the latest product innovations and connect directly with Alibaba’s consumer base of 367m annual buyers.”
The California-based company also participated in Alibaba’s 11.11 Global Shopping Festival, known as ‘Single’s Day’, on 11 November.
The 24-hour online shopping day has become a national phenomenon with online sales of goods on Alibaba’s sites reaching US$9.3bn in 2014.