Terra Exports has announced the addition of Joe Cardenas to its leadership team as the group's new US West Coast sales director.
Cardenas will focus on domestic sales while also building and leading Terra Exports’ grape division, and has started just in time for the September and October harvest.
While the grape division is Cardenas’ niche, he will also be expanding into Terra Exports’ many other categories such as avocados,
limes, blueberries, pineapples, mangoes and papayas.
"I’m excited for this new role with Terra Exports, and excited to be working with Nils (Goldschmidt, group president). It’s not like the typical boss and employee relationship, but instead a partnership of mutual respect and passion for this industry.”