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Carl Collen


Marvel heroes power Dole campaign

Dole teams with Marvel superheros to equip parents in their battle for healthier families

Marvel heroes power Dole campaign

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In North America, Dole Food Company has powerful news for families fighting the good fight of nutrition in the home: superhero help is on the way.

Starting 1 March, Black Panther, Captain America, Black Widow and other Avengers will team-up on new products to help mums, dads and all citizens win more of their daily battles to adopt a healthier lifestyle, including a diet rich in fresh fruits and vegetables.

The promotional programme continues through to 30 April, right before the release of Marvel’s Avengers: Infinity War on 4 May.

'Powering the Hero Within' is an eight-week healthy-eating alliance between Dole and Marvel that combines original Marvel character-inspired recipes and healthy eating tips with character images on millions of Dole Bananas and Pineapples in US and Canadian supermarkets continentwide.

Weary meal planners will find relief in the form of 30 original Dole fruit and vegetable recipes directly inspired by Black Panther, Captain America, Iron Man, Hulk, Black Widow and Thor.

Created by Dole Chef Mark Allison and registered dieticians at the Dole Nutrition Institute (DNI), each recipe links to the powers and personalities of the character – from 'Liberty Banana Sushi' for Captain America, 'T’Challa Teriyaki Kabobs' for Black Panther and 'Mighty Mini-BLT Bites' for Thor to 'Power Punch Smoothie' for Hulk, 'Stark Industries Banana Pie Oatmeal' for Iron Man and 'Widow Bite Spider Rolls' for Black Widow.

“Dole is taking its cue from the Marvel Universe to honour some of the biggest superheroes of all – the moms, dads, grandparents, teachers, coaches and others committed to making the home a healthier place,” said Bil Goldfield, director of corporate communications for Dole. “Since we know that getting kids to eat healthy can often seem like a hero-sized challenge, we’re arming those on the front lines with the reinforcements they need to change family eating habits one great-tasting healthy snack, entrée or dessert at a time.”

In addition to those iconic Marvel characters featured on Dole produce, the programme includes a dedicated Dole microsite offering recipes, character details and a celebration of the healthy-living collaboration between Dole and Marvel.

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