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News and insight for North America's fresh produce buyers
Maura Maxwell

BY MAURA MAXWELL

@maurafruitnet

Mission Produce launches foodservice division

The avocado specialist has expanded its customer service capabilities with the creation of Mission Foodservice

Mission Produce launches foodservice division

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Mission Produce has created a new division to supply the booming foodservice industry.

In recent years, foodservice has become one of the fastest growing sectors of the company’s business and Mission Foodservice will enable the company to meet the unique demands of the category.

Mission said its seven US-based forward distribution centres (FDCs), run by high trained staff, had the capability to deliver product within 24 hours anywhere in the continental US – an essential aspect of meeting the complicated specifications of the foodservice industry.

The division will be headed up by Bryan Garibay as foodservice sales manager, and supported by Jason Payne, Mission’s newest sales representative.

“Jason Payne is a great addition to the team and his expertise in operations and ripening will go a long way when servicing our customers,” said Garibay.

With the creation of Mission Foodservice and recent launch of its Emeralds in the Rough grade 2 retail pack, Mission has decided to adopt Emeralds in the Rough as its number 2 label across all channels.

“The days of avocados being solely used for a particular cuisine have passed. Avocados are now becoming a part of everyday meals and not just used as a garnish, guacamole or avocado toast,” said Brent Scattini, Mission’s vice president of sales and marketing.

“Our Emeralds in the Rough product speaks to this and the avocado connoisseur who understands a good avocado is not based on a perfect outer layer, but what’s inside.”

According to a recent report released by the Hass Avocado Board on consumption habits, 64 per cent of consumers order dishes that contain avocados and 50 per cent believe restaurants that offer avocados are healthier than others.

“Avocados are making their way to centre of the plate and becoming an everyday essential,” said sales director Patrick Cortes.

“We know the foodservice industry needs a larger supply of avocados. Our global reach, sophisticated network and expertise, will provide on time and in spec avocados that are ready to be sliced, diced, mashed or pureed.”

 

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