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News and insight for North America's fresh produce buyers
Camellia Aebischer

BY CAMELLIA AEBISCHER

Gordon Robertson appointed CRO at Apeel

The former vice president of Sun World International is leading a new charge on waste reduction

Gordon Robertson appointed CRO at Apeel

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Apeel Sciences have appointed a new Chief Revenue Officer to build the company’s domestic and international brand. Gordon Robertson has joined the team following a role as vice president of Sun World International – one of California’s leading grower/packer/shippers of table grapes.

Robertson was a key liaison between growers, customers and consumers at Sun World and managed all international and domestic sales and marketing activities for the company. He also led the company’s strategic sales direction using consumer and category insights.

Before Sun World, Gordon spent 21 years at Campbell’s Soup Company in sales and trade marketing and worked his way to vice president of joint business and trade marketing.

Apeel Sciences has recently closed a US$70m round of funding and is on the path of expansion. The company has also recently appointed Walter Robb, former co-CEO of Whole Foods Market to their board of directors, and in June began stocking Apeel avocados in Costo and Harps food stores across the US.

Apeel says the new funding will help the company scale up in response to demand.

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