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News and insight for North America's fresh produce buyers
Camellia Aebischer

BY CAMELLIA AEBISCHER

Promoting a grape peak season

Sun World to promote peak domestic season to consumers with an in-store and online campaign

Promoting a grape peak season

Autumn Crisp

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Sun World will launch a two-week promotional campaign during the US peak domestic season, the company announced yesterday.

The campaign, "Make it a Grape Two Weeks" will appear online and in-store and include advertising for its Adora Seedless, Autumn Crisp, Midnight Beauty, Sable Seedless and Scarlotta Seedless lines. It will run during the beginning of Sun World's California grape harvest season which is expected to begin in May.

Alongside promotion of the varieties, Sun World will also showcase its grape recipe e-cookbook, and 14 recipe videos which will be shared by participating retailers.

“While grape category promotions are normally driven through price, we want to provide our customers another tool to drive sales of proprietary grapes,” says Sun World vice president of Domestic Sales, Jason Fuller.

“We believe this campaign will shift the popular perception among consumers that grapes are solely a snack item by showcasing grapes in popular everyday dishes. Sun World is a consumer-centric brand and by promoting this content online and in-store, our customers can offer deeper content to push Sun World’s proprietary grapes.”

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