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News and insight for North America's fresh produce buyers
Liam O’Callaghan

BY LIAM O’CALLAGHAN

Marketing change for Californian grapes

California Table Grape Commission hires a new marketing director to help expand retail demand

Marketing change for Californian grapes

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David Dudley has been appointed as the new marketing director of category management for the California Table Grape Commission.

Dudley joins the commission after more than five years at Save Mart, most recently as a senior produce category manager.

Kathleen Nave, president of the California Table Grape Commission, said the commission was very excited to welcome Dudley to the team.

“David’s nearly 10 years of experience in produce management and his experience in the retail sector will be key to the development of future retail programs,” Nave said.

Dudley’s responsibilities include expanding the retail demand for California table grapes in the US and Canada through enhanced category management.

According to Nave, Dudley will primarily focus on developing a strategic marketing plan to drive California table grape sales. Dudley will be part of a four-member retail team and will manage numerous retail accounts.

 

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