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Cynthia Sass becomes Opal ambassador

Dietician and author will look to educate consumers on the health benefits of the apples

Cynthia Sass becomes Opal ambassador

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FirstFruits Marketing has announced a new partnership with Cynthia Sass as brand ambassador for Opal apples, the non-GMO, naturally non-browning apple.

Sass, a renowned dietitian and New York Times best-selling author, will educate consumers on the health benefits of Opal apples through recipes, healthy eating tips, public appearances and social media.

A board-certified specialist in sports dietetics, Sass holds a master’s degree in both nutrition science and public health, and has consulted for five professional sports teams, currently serving as the nutritionist for the New York Yankees.

“Not only do Opal apples have incredible flavour, they also have amazing versatility,” said Chuck Zeutenhorst, president of FirstFruits Marketing, “We’re thrilled to have Cynthia on board to help showcase the many benefits and uses of Opal apples. She is the perfect partner to introduce Opal to a new wave of consumers.”

“I am honoured to partner with FirstFruits Marketing to represent Opal apples,” said Sass, “I look forward to sharing my health tips and recipes with new and existing Opal fans.”

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