News and insight for North America's fresh produce buyers
Steven Maxwell

BY STEVEN MAXWELL

Thursday 30th October 2008, 10:12 Central Time

Ecuador banana sales fall by 13.5 per cent

Banana exporters’ body calls for a reduced, fixed banana price in order to safeguard business after export sales show a marked decrease

Ecuador banana sales fall by 13.5 per cent

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Concern within Ecuador’s banana sector is reportedly increasing following the news that the country’s banana export sales fell by 13.5 per cent or 20.7m boxes during September compared with the previous month.

The Association of Ecuadorian Banana Exporters (AEBE) told El Comercio that it had suspended shipments of bananas to Europe and Russia for this week (ends 1 November) due to the reduction in demand.

Despite this, AEBE said an estimated 550,000 boxes of bananas would be exported from the ports of Guayaquil and Puerto Bolivar during the week. The organisation said that 17.9m bananas were exported from the country during September.

According to AEBE managing director Eduardo Ledesma, the decrease in exports is a direct result of the global financial crisis, which is causing consumer fruit sales to fall in the US, Europe and Russia.

Mr Ledesma said consumers in Ecuador’s key markets were saving money and only buying essential products. For this reason, he argued, Ecuadorian exporters needed to reduce banana box prices and maintain these prices at fixed rates to ensure that they did not lose clients.

An estimated 75 per cent of Ecuador’s banana exports are shipped to the US, Europe and Russia.

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