News and insight for North America's fresh produce buyers
Carl Collen

BY CARL COLLEN

Silver Lining Selfies spread positivity

Dole asks 'what is the silver lining to having to stay home?', encouraging consumers to hold a banana up as a smile

Silver Lining Selfies spread positivity

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Dole Food Company is encouraging Americans to follow the guidance on social distancing and see the silver lining in orders to stay at home to help stop the spread of Covid-19.

The fresh produce company's new initiative, Silver Lining Selfies, asks followers to write the answer to the question 'What is the silver lining to having to stay home?' on a banana, hold it up as a smile and share as a selfie on social media along with the hashtag, #SilverLiningSelfies.

The initiative concludes on 15 April, which is National Banana Day. To participate, followers are asked to go to Dole’s Instagram page.

According to Dole, Silver Lining Selfies is part of an ongoing mission to help parents build healthier households, which has taken on urgency due to families staying home because of the coronavirus outbreak.

The company recently launched an At-Home Resource Page featuring the most useful family-friendly resources it has developed over the years plus new nutrition tips, healthy kid-friendly recipes, free printables, at-home games and activity ideas, and research-backed suggestions from Melanie Marcus, Dole’s health and communications manager.

A highlight of the page is the online Healthy Eating Toolkit created by Dole and the nonprofit Action for Healthy Kids for parents trying to keep housebound kids happy and healthy.

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