In the US, radio personality Ellen K, host of the KOST 103.5 morning show 'The Ellen K Morning Show' and the nationally syndicated 'Ellen K Weekend Show', has been singing the praises of Envy apples having discovered the fruit at her local grocer
“How can an Envy apple get things so right?” she asked on-air. “Thank you, nature. You’re awesome.”
“Ellen K embodies our favorite quality of an Envy apple; they both naturally elevate the everyday experience into something extraordinary,” said Cecilia Flores Paez, head of US Marketing for T&G Global. “Envy is not just an apple; it’s the ultimate apple, and Ellen K is the perfect person to help us promote this distinctive brand.”
T&G Global, which owns the Envy apple brand, has seized on the opportunity to partner with Ellen K, who will be voicing promotional radio spots for the premium apple variety to her 43m listeners nationwide through the end of October.
During November and December, Ellen K’s endorsement spots will be targeted regionally, emphasising the Los Angeles market.
In these two months, the show features holiday programming, a "natural fit for the festive and upscale Envy apple", which is marketed in North America by CMI Orchards, Rainier Fruit and Oppy.
A charitable component will be included as part of Ellen K’s annual Giving Tuesday, with a donation being given to Children’s Hospital Los Angeles.
Enjoyed this free article from Eurofruit Magazine and its team of editors? Don’t miss out on even more in-depth analysis, plus all the latest news from the fresh produce business. Subscribe now to Eurofruit Magazine.