News and insight for North America's fresh produce buyers
Carl Collen

BY CARL COLLEN

Tuesday 8th December 2020, 08:25 Central Time

Sun World adds Canadian licensee

Importer Star Produce has joined the list of Sun World proprietary grape licensees in North America

Sun World adds Canadian licensee

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Sun World International has added a Canadian importer, Star Produce, to its panel of licensed importers.

Their appointment brings the company’s panel of licensed importers to 11, further expanding the supply and distribution of Sun World’s proprietary grape varieties throughout North America.

Each of the importers holds a license to distribute and market Sun World’s full line of proprietary grapes in the US and Canada from licensed Chilean, Peruvian, Brazilian and South African suppliers, whose nominations by Sun World licensed marketers throughout the Southern Hemisphere led to their selection.

The licenses include the right to utilise the California company’s varietal brand trademarks such as Autumncrisp, Midnight Beauty® and Scralotta Seedless.

“We are pleased to appoint Star Produce, to further bolster our presence in the global fruit trade,” said Garth Swinburn, vice-president of licensing for Sun World. “We’re confident that providing further access to our extraordinary grape varieties will allow our licensed growers to maximise their revenues, while increasing consumer exposure to our grapes and our varietal brands.”

Star Produce was founded in 1989, and is one of Canada’s largest table grape importers.

“We are very proud to become an official licensed importer of Sun World grape varieties," said Star Produce president Jarrett Little. “The opportunity to source premium varietal brands such as Autumncrisp and Sble Seedless from South American and South African table grape programmes compliments our 'Big Taste' line of fruits and vegetables.”

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