Shelf-life tech company Hazel Tech has announced Kellen Stailey Martin has joined the company as vice-president marketing.
With over 15 years of experience in the produce industry, Martin’s expertise ranges from marketing and product development to sales and merchandising.
Most recently Martin served as vice-president of marketing for Grimmway Farms, leading both marketing and merchandising teams across North America.
As Hazel’s vice-president of marketing, Martin will lead the company’s marketing strategy and implementation, as well as oversee the global marketing team.
She will report directly to CMO Pat Flynn and will direct all media, digital, insights, public relations, content creation and brand management.
“I am extremely excited to join the Hazel team," said Martin. "Hazel Tech’s impressive growth to over 160 customers is a testament to the quality and talent of the people who have cultivated this industry-changing organisation,” commented Martin.
"We are excited to have a cross-functional leader with Kellen’s passion and drive joining the Hazel team,” said Flynn. “Kellen’s multi-faceted experience in the produce industry will allow Hazel Tech to continue to mentor future leaders at our company, decrease food waste across the supply chain, and increase sales for our customers in the fresh produce category.”