Del Monte lands Superior Taste Award

For fresh fruit and vegetable marketing and distribution in Asia
Carl Collen

BY CARL COLLEN

Del Monte lands Superior Taste Award

Fresh produce giant's Hass Avocado Pulp has been recognised for its flavour, visual appeal and texture

Del Monte lands Superior Taste Award

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Del Monte Fresh Produce has announced that it has been awarded the Superior Taste Award by the International Taste and Quality Institute (iTQi), for its fresh Hass Avocado Pulp.

The product was given a maximum three stars for its 'delicious, nutty flavour, visual appeal, and silky smooth texture', which all ranked above 90 per cent on iTQi's sensory evaluation charts with a total weighted average of 91.6 per cent.

Del Monte Fresh Hass Avocado Pulp is a ready-to-eat and preservative-free avocado product that can be enjoyed in a variety of ways, and is described by the US group as being perfect for retailers to add to their fresh produce and deli sections and for foodservice operators who want ready-to-serve fresh avocados with minimal spoilage.

"We are honoured that our Hass Avocado Pulp has been recognised with the Superior Taste Award and a highest possible 3 stars," said Dennis Christou vice-president of marketing.  "Our Hass avocados are enjoyed by consumers throughout North America and loved for their exceptional, creamy taste. We are excited to now offer avocados in a value-added format for consumers who enjoy the benefits of convenience and don’t want to sacrifice the fresh taste. As more and more consumers become aware of its great taste and nutritional value, Del Monte will continue to bring innovative solutions to the avocado category that meet changing needs and tastes."

Every year iTQi, which is one of the world’s leading independent Chefs and Sommeliers organisations, gathers a panel professionals from twelve of the most prestigious European culinary associations, in order to test food and beverage products.

Fresh Hass Avocado Pulp was tested along with several hundred other products from companies from around the world, with the judging panel analysing products on a blind basis, and evaluating the food based on an overall hedonic feeling as well as criteria like visual appeal, smell, texture and flavour. 

It marks the fourth Del Monte Fresh product to receive a Superior Taste Award, with other winning products including fresh-cut Del Monte Gold Extra Sweet Pineapple and Del Monte melon.

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