Asian interest in Rijk Zwaan's snacks

For fresh fruit and vegetable marketing and distribution in Asia
Carl Collen

BY CARL COLLEN

Asian interest in Rijk Zwaan's snacks

Dutch group's Sensational Snacks product line 'draw attention' at Asia Fruit Logistica

Asian interest in Rijk Zwaan's snacks

Rijk Zwaan at Asia Fruit Logistica 2014

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Rijk Zwaan presented its product line Sensational Snacks at Asia Fruit Logistica in Hong Kong, which took place on 3-5 September, with the Dutch company's ready-to-eat, bite-size vegetables drawing a lot of attention from delegates.

The group noted that many export companies from the Netherlands and India visited Asia's leading trade show for the international vegetable business.

“Among the wide range of snack vegetables that we presented, snack tomatoes Idolini RZ, Confetto RZ and Florantino RZ were real favourites”, says Jan Doldersum of Rijk Zwaan.

During the exhibition, two chefs were at the stand to create tasty snacks with these products.

“Another highlight was a vegetable vending machine," added Doldersum. "We used this to show how vegetables can be a nice and attractive alternative for unhealthy snacks. It was a practical tool in the discussion with our partners about how we can increase the worldwide vegetable consumption.”

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