Worldwide Pear Day on the horizon

For fresh fruit and vegetable marketing and distribution in Asia
Carl Collen

BY CARL COLLEN

Worldwide Pear Day on the horizon

USA Pears will host pop-up sampling events in key global markets on 3 December

Worldwide Pear Day on the horizon

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To celebrate the 12th anniversary of the US Department of Agriculture officially declaring December as National Pear Month, USA Pears will hit the road on 3 December and provide samples to consumers across the world.

Beginning at 2PM local time in New Zealand, people will have the opportunity to taste a variety of US-grown pears via pop-up sampling opportunities in more than 24 countries including China, Saudi Arabia and Mexico and across all US time zones for 24 hours of continuous sampling and promotion of USA Pears.

“This is the first time USA Pears has done a sampling event of this magnitude, and we’re really excited to have people across all time zones sample pears throughout a single day and interact on social media,” said Kevin Moffitt, president and CEO of Pear Bureau Northwest. “While Washington and Oregon account for 84 per cent of the pears commercially grown in the US, we export nearly 40 per cent so they truly are a fruit enjoyed around the world.”

The ten varieties of pears grown in Washington and Oregon include Green Anjou, Red Anjou, Bartlett, Red Bartlett, Bosc, Comice, Concorde, Forelle, Seckel and Starkrimson.

On December 3, consumers can connect with pear lovers from all over the world by visiting USA Pears social platforms, Instagram, Twitter, and Facebook.

In the US, sampling pop-ups will appear in New York City, Minneapolis, Denver, San Francisco and Portland, with several retailer sampling locations in between.

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