For fresh fruit and vegetable marketing and distribution in Asia
Carl Collen

BY CARL COLLEN

Friday 26th November 2021, 20:11 Hong Kong

Washington Apple Week arrives

Celebration takes place from 27 November to 5 December and will see engagement with retailers, wholesalers and consumers

Washington Apple Week arrives

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The Washington Apple Commission (WAC) has announced that 27 November to 5 December will mark the third annual celebration of Washington Apple Week.

According to the WAC, the global event will span 15 countries and feature activities to connect consumers with the source of their food through education, as well as building excitement for the arrival of the new season of Washington apples.

Featuring the exclusive worldwide campaign 'Grown With Goodness', the week-long celebration will engage with retailers, wholesalers, and consumers.

The WAC said the campaign would help share the "dedication and care that takes place as Washington growers hand-pick the apple harvest for the world".

A 'Grown With Goodness' series will be launched on social media, where viewers can join Washington farmers as they wrap up harvest and educate consumers on the production process.

A QR code will be available for in-store and online shoppers through the Washington Apples social media platforms and follow the #WashingtonAppleWeek and #GrownWithGoodness hashtag.

“This is an exciting opportunity to connect consumers worldwide with our Washington apple growers,” stated Rebecca Lyons, international marketing director. “Although due to the pandemic, we can’t bring our growers to export markets as we have done in the past, we hope that through the magic of digital technology consumers will have a chance to experience the orchard and see the care that our Washington apple growers take in producing a high-quality apple.”

Washington state is the leading producer of fresh apples in the US, growing 65 per cent of the nation’s apples annually and exporting to over 60 international markets.

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