European imports of NZ kiwifruit decline

The international marketing magazine for fresh produce buyers in Europe
Emily French

BY EMILY FRENCH

European imports of NZ kiwifruit decline

Import reduction of nearly one quarter in three years reflects decreasing kiwifruit consumption in Europe

European imports of NZ kiwifruit decline

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European imports of New Zealand kiwifruit have decreased by 23 per cent, from 65,000 tonnes in 2009 to 50,000 in 2012, according to a report by the Fresh Fruit Portal.

This marks a broader trend of declining kiwifruit consumption among the continent’s populace, which has decreased as a market destination for exports from other major kiwifruit-producing countries such as Italy and Chile as well as New Zealand.

Europe’s shift away from kiwifruit consumption defies global trends, as kiwifruit exports rose to 1.27m tonnes in 2012, registering a 2 per cent rise from the previous year.

New Zealand’s kiwifruit export season is currently underway, having commenced at the beginning of April. The industry is anticipating a reduction in export volumes of around 12m trays as a result of the vine killing disease Psa.
 

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Old Comments
  • Kiwifruit imports from New Zealand in EU27
    Year Tons
    2009 163.643
    2010 160.927
    2011 158.002
    2012 145.857
    Source: Eurostat
    Customs import value is based on green kiwi, although 1/3 is yellow fruit, which is more valued.

    Luc Hellebuyck

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