Fratelli Orsero, the premium fruit brand marketed by Italian fresh produce giant GF Group, has extended its range to include a large number of exotic fruits, marking a major step forward for a trademark which has so far been restricted to bananas and pineapples.
Launched in early 2012, Fratelli Orsero's distinctive black delivery van logo will soon adorn a broad range of exotics sourced from around the world, including avocados, mini bananas, dragon fruit (red pitaya), ginger, granadilla, kiwano, limes, lychees, mangoes, mangosteen, papaya, passion fruit, physalis, rambutan, star fruit (carambola) and yellow pitaya.
'This fruit meets the high quality standards to which Fratelli Orsero customers have become accustomed, guaranteeing a supply chain that is perfectly controlled,' said a spokesperson for the brand.
The new products will be distributed across the whole of Italy by GF Group through its Fruttital division, subsidiaries and customers.
A new range of packaging has also been developed for the exotics range, using flowpacked trays for most items except mini bananas, which will be sold in a shrink-wrapped tray.
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