BelOrta backs Flower Sprout

The international marketing magazine for fresh produce buyers in Europe
Tom Joyce



BelOrta backs Flower Sprout

This superfood cross between the Brussels sprout and kale is being pipped for huge success by Belgium’s BelOrta

BelOrta backs Flower Sprout

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Belgian cooperative BelOrta has added Flower Sprouts, a cross between Brussels sprouts and kale, to its range this autumn in order to boost its assortment of so-called superfoods.

According to the company, these mini-sprouts are already very popular in the UK and the US, not least for their crispness, pleasing appearance and flavour, which is milder than that of the bitter-tasting Brussels sprout.

“This is a new vegetable to win over even the skeptics,” said marketing manager Sofie Lambrecht. “Everyone’s talking about superfoods.” 

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