The international marketing magazine for fresh produce buyers in Europe
Mike Knowles



Friday 20th May 2016, 15:29 London

Fruitnet Marketing Review: May 2016

A round-up of eye-catching projects from the world of fresh produce advertising and branding during the past month

Fruitnet Marketing Review: May 2016
Fruitnet Marketing Review: May 2016
  1. The Italian arm of Lidl has underlined its commitment to quality with this new advert:
  2. Offerte Frutta e Verdura da Lidl, dal 02.05.2016
  3. This month saw the arrival in Europe of new-season kiwifruit from New Zealand. Here's a video showing brand marketer Zespri's promotional work in Germany:
  4. Zespri SunGold Kiwi: Grte Kiwi-Probieraktion aller Zeiten.
  5. A new poster series promoting Swiss fruit featuring Barry the dog and Hans the goose, by the Swiss Fruit Union:
  6. Brand identity for new juice bar and cafe in Kabul, Afghanistan, by Rishad Amarkhel:
  7. Apple & Pear Australia's Hailstorm Heroes campaign was launched in May:
  8. Its vegetarian food sales have soared in the past year. Now fast-food chain Pret a Manger is trying to attract more carnivores:
  9. Avocados from Mexico's latest Cinco de Mayo television advert:
  10. Cinco de Mayo Commercial | Avocados from Mexico
  11. BioGreen produce packaging concept, by Ilaria Magnocavallo:
  12. New logo design for Brother's Forest Fruit in Macedonia, by Dimitar Tutkovski:
  13. International doughnut and coffee chain Dunkin' Donuts has branched out into fruit smoothies:
  14. Dunkin' Donuts Fruit Smoothies tv commercial ad HD advert
  15. Fruit carton design, by Zhang Tao:
  16. Another Lidl television advert, this time from Spain and featuring Canary Islands bananas:
  17. Pltanos Frescos - Lidl Espaa
  18. Print advertising design for Du Pont, by Sheila Davey:
  19. Italian brand Valfrutta promotes its national sourcing programme, telling viewers that "Italy is inside" its products:
  20. Valfrutta - C' l'Italia dentro 2016
  21. Brand redesign for Russian company Refresh, by Vera Kozyakova:
  22. The cover design for SanLucar's latest annual corporate responsibility report:
  23. Promotional video for USA Pears in the Middle East market:
  24. Branding project for Desert Fruit in Chennai, by Shinu Swaminath:
  25. Fruit packaging concept, by Laurène Hayoz:
  26. Van Fruits e-commerce and delivery service concept, by Daniel Lao:
  27. Logo design proposals for Baku Fruit, by Elmar Safiyev:
  28. Concept advert for Innocent pure fruit smoothies, by Maria Sometimes:
  29. Apple packaging concept, by Hailey Hodson:
  30. And finally, here's a helping hand for those of you who love to throw fruit around and make a mess:
  31. method commercial: fruit fan (long)
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