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Friday 20th May 2016, 15:29 London
Fruitnet Marketing Review: May 2016
A round-up of eye-catching projects from the world of fresh produce advertising and branding during the past month
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The Italian arm of Lidl has underlined its commitment to quality with this new advert:
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This month saw the arrival in Europe of new-season kiwifruit from New Zealand. Here's a video showing brand marketer Zespri's promotional work in Germany:
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A new poster series promoting Swiss fruit featuring Barry the dog and Hans the goose, by the Swiss Fruit Union:
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Brand identity for new juice bar and cafe in Kabul, Afghanistan, by Rishad Amarkhel:
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Apple & Pear Australia's Hailstorm Heroes campaign was launched in May:
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Its vegetarian food sales have soared in the past year. Now fast-food chain Pret a Manger is trying to attract more carnivores:
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Avocados from Mexico's latest Cinco de Mayo television advert:
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BioGreen produce packaging concept, by Ilaria Magnocavallo:
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New logo design for Brother's Forest Fruit in Macedonia, by Dimitar Tutkovski:
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International doughnut and coffee chain Dunkin' Donuts has branched out into fruit smoothies:
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Fruit carton design, by Zhang Tao:
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Another Lidl television advert, this time from Spain and featuring Canary Islands bananas:
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Print advertising design for Du Pont, by Sheila Davey:
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Italian brand Valfrutta promotes its national sourcing programme, telling viewers that "Italy is inside" its products:
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Brand redesign for Russian company Refresh, by Vera Kozyakova:
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The cover design for SanLucar's latest annual corporate responsibility report:
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Promotional video for USA Pears in the Middle East market:
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Branding project for Desert Fruit in Chennai, by Shinu Swaminath:
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Fruit packaging concept, by Laurène Hayoz:
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Van Fruits e-commerce and delivery service concept, by Daniel Lao:
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Logo design proposals for Baku Fruit, by Elmar Safiyev:
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Concept advert for Innocent pure fruit smoothies, by Maria Sometimes:
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Apple packaging concept, by Hailey Hodson:
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And finally, here's a helping hand for those of you who love to throw fruit around and make a mess:
