Bicoloured apple push ends second year

The international marketing magazine for fresh produce buyers in Europe
Carl Collen

BY CARL COLLEN

Bicoloured apple push ends second year

The third year of the campiagn to promote European apples will run under the theme of 'Enjoy'

Bicoloured apple push ends second year

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Bicolored Apples from Europe, the campaign backed by the EU, the Agricultural Market Agency and the Fruit and Vegetable Promotional Fund, has concluded its informational and promotional campaign at UAE market, concluding the campaign's second year.

The campaign has aimed to market the special qualities of Bicolored Apples from Europe in markets such at the Middle East, where its products were present at WOP Dubai, Gulfood and Ramadan Night Market.

In addition, from 9-12 May a study tour to Poland was organised for the biggest fresh fruit and vegetable distributors and local industry press representatives.

During the event, guests from UAE had an opportunity to learn more about sorting, packing, preparing for sale Bicolored Apples from Europe and the export certification system that guarantee that the fruits are good fitted for the importer market .

The third year of the campaign will carry the theme 'Enjoy'. During this coming year the campaign will highlight the taste and nutritional values Bicolored European Apples.

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