Supplier and logistics firm AfriAg Global has launched a new UK subsidiary to promote and sell fruit and veg from producers in southern Africa directly to the UK and European markets.
AfriAg International will be headed up by Tim Stokes under the management of AfriAg Marketing, the company's South African food sales and market division.
It will provide a UK base for the firm’s sub-Saharan-based growers, who already have access to the EU markets, and will provide them with a direct route to UK and European retailers.
AfriAg International will source from Kenya, Zimbabwe, Mauritius and South Africa, with a range that includes apples, pears, blueberries, physalis, lychees, citrus, table grapes, fine beans, sugar snap, mange tout, pineapples, passionfruit, herbs, chillies, Butternut squash and sweet potatoes.
David Lenigas, AfriAg Global's executive chairman, said: 'We feel this new division fills a gap in the market place. It will also diversify our supply base, feed our logistics business and can potentially offer better benefits back to the primary grower by way of increased margins.'
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