International interest grows in Freskon

The international marketing magazine for fresh produce buyers in Europe
Tom Joyce

BY TOM JOYCE

@tomfruitnet

International interest grows in Freskon

Freskon experienced a 10-per-cent rise in visitor numbers last week in Thessaloniki, as the Greek exhibition attracts an increasingly international audience

International interest grows in Freskon

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The third edition of fresh fruit and vegetables exhibition Freskon was held last week in the northern Greek city of Thessaloniki, bringing together producers, importers, exporters, international retailers and machinery specialists.

Visitor numbers rose to around 4,000, according to organisers TIF-Helexpo, an increase of 10 per cent compared with the previous year.

The 12,500m2 show hosted 191 direct and indirect exhibitors from Argentina, Bulgaria, Greece, Spain, Italy, Poland, Cyprus, Iraq, Albania, Belgium, Germany, Denmark, the UK, the US, Japan and Canada.

A key part of the event was a hosted buyers programme, which saw 120 businesses from 20 countries attending over 2,500 B2B meetings with representatives from Greek enterprises.

In cooperation with Greek magazine Froutonea, Freskon also hosted FreshCon Market, a way of bringing major supermarket chains into direct contact with professionals in Greece’s agricultural sector facilitating commercial agreements.

The exhibition also found room for a packed out International Kiwi Congress, which gave Greek and international kiwifruit specialists the opportunity to analyse the present and future of kiwifruit on the global stage.

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