Jingold sees robust early-season demand for Exotic Red and continued expansion of its premium yellow kiwifruit programme
Kiwifruit supplier Jingold says it expects further volume growth this season, driven by continued expansion in the production of its yellow- and red-fleshed varieties, as well as increased demand on markets in Europe and beyond.
Its latest marketing campaign kicked off in mid-October with red kiwifruit, followed by yellow kiwifruit at the end of the month.
After initial shipments to overseas markets, green kiwifruit sales have now also begun in Europe.
“Fuit quality is high,” says Moreno Armuzzi, Jingold’s sales manager, “with good organoleptic parameters and a size distribution that, based on initial findings, reflects the typical characteristics of our varieties.”
He said the group expected a good campaign, both in terms of production and sales.
“Volume growth remains significant, albeit slightly down from initial estimates. The first weeks of sales are also showing encouraging signs, especially for red kiwifruit, which is experiencing particularly strong demand.”
Among the most significant developments in trade terms came recently in Vietnam, which recently opened its doors to imported Italian kiwifruit. As a result, Jingold is set to run a dedicated sales programme in the country.
Golden opportunities
Yellow kiwifruit remains central to Jingold’s business model, which is centred on two licensed, premium varieties called Jintao and Jinyan.
In 2026/27, it expects to sell around 30,000 tonnes, an annual increase of 10 per cent drawn from orchards in Italy, Portugal, and Greece.
The increased availability should allow the company to accelerate its commercial expansion in new markets.
“Golden kiwifruit continues to show good growth potential even in more mature markets,” explains Armuzzi. “At the same time, increased product availability allows us to strengthen our presence in markets with greater growth potential, such as North and South America and south-east Asia, increasing volumes destined for these areas and launching new commercial programmes.”
Red and green also positive
Growth also continues apace for the group’s Oriental Red variety, which is sold under its Exotic Red brand.
Approximately 2,500 tonnes are expected for the new season, up 30 per cent on last year’s figure, with production in the Northern Hemisphere concentrated in Italy.
That increased volume has apparently met strong early-season demand. “The market response is very positive,” Armuzzi says. “Established customers have started the season with higher quantities purchased than last year, and we are acquiring several new customers.”
He adds: “This is an important sign, especially because this growth is affecting already mature markets such as Italy, Germany, France, and the United Kingdom, where Exotic Red is gradually strengthening its presence.”
The outlook is also apparently positive for Jingold’s green kiwifruit, and specifically the Hayward and Boerica varieties – the latter marketed as Jingold Bliss.
Italian availability is expected to remain stable, but a 20 per cent increase is expected in Greece.
