Montosa brings tropicals range to UK

The international marketing magazine for fresh produce buyers in Europe
Maura Maxwell

BY MAURA MAXWELL

@maurafruitnet

Montosa brings tropicals range to UK

The company has given its guacamole and mango sauce brand, Native, an overhaul ahead of a push into the UK market

Montosa brings tropicals range to UK

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Frutas Montosa has launched its range of its Native-braded guacamole and mango sauce on the UK market.

The Málaga-based tropical specialist was at this week’s London Produce Show to showcase the newly revamped brand, which marketing specialist Desirée López believes could generate a high level of interest from the retail and foodservice sectors.

“We already supply our guacamole to Whole Foods and are looking to expand our customer base,” she told Fruitnet.

“We also think there’s a good opportunity for our mango sauce due to the large Indian population in the UK. It is a very versatile product and has a wide range of culinary uses as it complements fish, meat and other foods.”

The guacamole and mango sauce are made from 95 per cent avocados and 90 per cent mangoes and produced using high-pressure processing technology. The range is available in a 150g format for retail and a 500g tub for foodservice.

Family-owned Frutas Montosa is one of Spain’s leading suppliers of avocados and mangoes with annual production of around 30,000 tonnes.

The company recently opened a research and development centre to focus on the development of new products and hopes to repeat the success of its range of guacamole and mango salsas, sales of both of which have grown rapidly since their launch.

 

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