Love my Salad promotes tomatoes

The international marketing magazine for fresh produce buyers in Europe
Carl Collen

BY CARL COLLEN

Love my Salad promotes tomatoes

Rijk Zwaan's vegetable campaign joins with Prominent Tomatoes to showcase the fruit to bloggers

Love my Salad promotes tomatoes

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On 9 June, Rijk Zwaan's online social salad network initiative Love my Salad joined with host Prominent Tomatoes to take a group of German, Austrian and Dutch food bloggers on a promotional journey into the world of tomatoes.

“Food bloggers are an important target group for the vegetable chain,” said Annelies Blauwkamer, community manager of Love My Salad. “They can interact with consumers in a personal and accessible way and, with their appealing recipes and features, are a source of inspiration.

Breeding companies, growers but also professional chefs, for example, can support this target group by sharing knowledge and ideas with them," she added. "So this event really created a win-win situation.”

The bloggers were treated to an inspiring tomato workshop at a high-end restaurant in Rotterdam, where all manner of uses for the tomato were demonstrated; even the stalk was used to make an aromatic powder.

The group then took a boat trip on an authentic barge through the Westland region of the Netherlands, during which they heard about the history of the Dutch horticultural sector. The barge also moored up at the company Lema Tomaten, where growers Rob van Marrewijk and Ruud Leerdam did a great job of conveying their passion for sustainable tomato production.

“The tomato is often regarded as a standard product,” noted Wim van den Berg from Prominent, “but there is so much to say about it, and there are so many different types and ways of using it. For example, a cocktail tomato is the ideal tomato for salads. Consumers don’t always realise that, and on Friday even the food bloggers discovered a whole new world of opportunities. A number of new blog posts have already been published online since the event, and we hope that this ‘partnership on a plate’ will have given another boost to the versatile tomato’s popularity.”

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