Fruitnet Forum Middle East hits Dubai

The international marketing magazine for fresh produce buyers in Europe
Tom Joyce

BY TOM JOYCE

@tomfruitnet

Fruitnet Forum Middle East hits Dubai

On the day before WOP Dubai, new congress Fruitnet Forum Middle East offers the ideal occasion to discuss the latest trends and connect with key players in the supply chain

Fruitnet Forum Middle East hits Dubai

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Fruitnet Forum Middle East takes place at the Conrad Hotel in Dubai on 4 December, the day before the start of the WOP Dubai exhibition. The Forum provides the perfect setting to connect and build valuable partnerships with key players from the entire fresh produce supply chain in advance of the exhibition.

Fruitnet Forum Middle East offers a wide-ranging programme of presentations and discussions, kicking off with a presentation from Mohammed Abbas of Fresh Del Monte on the growth of the fresh-cut and convenience food market in the region and how this is inspiring a wave of investments in new machinery and facilities.

The next session will see Sky Kurtz of UAE producer Pure Harvest discussing how high-tech domestic production looks set to revolutionise the country’s food sector. With some predicting that the UAE will become a net exporter in years to come, we ask how realistic this goal is and examine what challenges and opportunities lie ahead.

As the region’s leading retailers rapidly develop their power and influence over the supply chain, we invite Paul James Morgan, fruit and vegetables category manager at Spinneys, to talk about the challenges of importing direct and responding to increasing demand from consumers for local and organic products, online deliveries and fresh-cut and convenience products.

In the final session, an international panel, including Zespri’s Candice Stuart, LucaZara’s David O’Brien, Blue Whale’s Marc Peyres, Greek & Fresh’s Nick Nafpliotis and Labidino’s Labis Lagos, will delve into the keys to building a successful brand in the Middle East, including how to break into the market, build brand recognition and market effectively.

Fruitnet Forum Middle East is your chance to meet top decision-makers from leading companies in the region, explore opportunities for new business, learn about the latest trends on the market and ultimately take your business to the next level.

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