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Tom Joyce

BY TOM JOYCE

@tomfruitnet

Hazera launches Shanty in Ethiopia

The introduction of the Shanty tomato to Ethiopia by Israeli seed company Hazera has got local farmers talking of “life before and after the Shanty”

Hazera launches Shanty in Ethiopia

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Israeli seed company Hazera Genetics has announced the successful introduction of its hybrid Shanty tomato to Ethiopia.

The company’s commercial director in Africa, Jawdat Badawieh, spearheaded a project to distribute hybrid seeds for the tomato variety in several Ethiopian villages.

Under the aegis of the Hazera team, farmers are able to grow these vegetables, initially for their own consumption but subsequently for commercial purposes.

According to Hazera, the project has made such a huge change to the lives of Ethiopian farmers that they now refer to “life before and after the Shanty”.

“Beyond providing our customers with hybrid seeds for healthier, hardier crops, Hazera also delivers much needed support,” said Badawieh. “For example, Hazera helped Ethiopian farmers obtain a water pump and fertilisers, further contributing to a significant change in their lives.” 

In Africa, the company’s hybrid seed marketing is focused on onions (Neptune and Russet being the leading varieties) and tomatoes (Shanty and Galilea), with watermelons, cabbages and peppers reportedly in the pipeline. 

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