Nature's Pride has released a new video focusing on the journey of its Eat Me-branded avocados 'from plant to plate'.
"The avocado is popular," the group explained. "Avocado consumption is rising and consumers want to find out more and more about this versatile fruit. Nature's pride tells the story behind the Eat Me avocado in a short documentary."
According to the Netherlands-based company, the video gives consumers an idea of where the fruit is sourced and how it ensures the tastiest avocados end up on the shelves.
"Where do the avocados from Nature's Pride come from and what journey will the fruit make before it ends up on the consumer's plate?" the group asked. "This documentary takes the viewer on a journey to the main supply countries and growers in Mexico, Chile, Peru and South Africa. From plant to plate, Nature's Pride explains how the company works with its growers to deliver the tastiest avocados in a sustainable way."