The international marketing magazine for fresh produce buyers in Europe
Ed Leahy

BY ED LEAHY

New "easy-peel" avocado on trial at Tesco

The EasyAvo is a hybrid of several varieties developed by South African producer Westfalia Fruit

New "easy-peel" avocado on trial at Tesco

Related Articles

Tesco is trialling the first “easy-peel” avocado, with flesh that comes away from the skin without a struggle.

Sufferers of “avocado hand” – a growing condition afflicting Brits from injuries caused by attempting to slice an avocado - will be glad to hear the EasyAvo goes on sale today, albeit in a first trial to gauge popularity.

Developed by South African growers Westfalia Fruit the new breed is naturally grown hybrid of different varieties. 

The EasyAvo has a thicker and corkier consistency to its skin, giving it a “shell-like” appearance compared to other popular varieties Fuerte and Hass.

Shoppers will have to pay a premium for the luxury however, with one avocado costing £1.95, triple the price of an avocado from a twin pack at £1.31, and double the cost of a single ready to eat avocado.

Tesco buyer Laura Marsden Payne describes what makes the variety easier to peel than its rivals: “As the fruit ripens and moisture loss occurs in the process, the thicker, corkier skin separates more easily from the fruit flesh, compared to the thinner and more pliable skin of a Fuerte or Hass.”

This is the first year that growers have produced enough of the variety to manage a commercial trial, but Marsden Payne is confident of success.

“Last year customers bought nearly 60 million avocados from us, so we’re sure that this fantastic avocado will minimalise fuss and make life a little bit easier,” said Marsden Payne.

comments powered by Disqus

Keep informed...

Google+