United Exports, the vertically integrated agriculture business known for the Ozblu blueberry varieties, has appointed Nikos Genalis as its European operations director.
Genalis, formerly operations manager for Driscoll’s in eastern Europe, South Africa and Egypt, also headed up new business development, and has worked in the berry industry for the past 16 years.
He will be based in the south-western part of Spain in the Huelva region – the most prominent berry producing region in Europe – focused on developing the production side of Ozblu’s business in Europe, while supporting his colleagues with his knowledge of sales in this market, a market that is not only experiencing double digit growth but has also recognised the superior eating experience of new low-chill varieties.
“I am looking forward to joining the United Exports team," said Genalis. "What attracted me to this exciting group, are the people, the genetics of their premium product, the Ozblu brand, and the company values and the direction in which the company is going. I want to be a part of this exciting journey and play a role in their success."
Roger Horak, global CEO of United Exports and co-founder of Ozblu, said that Genalis brought invaluable experience in some of the world’s premium berry producing regions.
“His contribution to United Exports, and specifically Ozblu, will further strengthen the company’s exposure and expansion in this market, so that we can provide our customers with year round supply in order for them to meet the end consumer’s demand for quality blueberries," he added.