The international marketing magazine for fresh produce buyers in Europe
Tom Joyce

BY TOM JOYCE

@tomfruitnet

Wednesday 13th January 2021, 15:59 London

French ready for compostable packaging 

A majority of French shoppers want to see more compostable packaging instead of plastic and are willing pay more for it, according to a survey

French ready for compostable packaging 

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A recent survey of French consumers shows the growing appetite for compostable packaging in the country, according to packaging company TIPA.

Of 1,000 French shoppers polled by Ipsos, 89 per cent believed more food should be packed in compostable packaging instead of plastic. In addition, 65 per cent stated a willingness to pay more for products wrapped in compostable packaging.

The coming weeks will be key for the packaging and waste management sectors in France, TIPA stated, as the circular economy law enters its final stage and the European Commission prepares to adopt guidelines on what exactly should be covered by the single-use plastic ban.

Of those surveyed, 76 per cent said they were concerned about the increase in plastic waste during the Covid-19 lockdowns, and the environmental impact. In addition, 88 per cent said they were either already home-composting their compostable packaging or were willing to do so.

“These results show that French people are ready – and have already started – to change their habits in terms of waste management," said Daphna Nissenbaum, co-founder of TIPA. "In fact, maybe French people are even more ready than their British neighbours."

In a similar study carried out by TIPA in the UK in July, 69 per cent of UK consumers thought more food should be packed in compostable packaging, compared with 89 per cent in France.

"Also French people are even more willing than the British to pay more for food products wrapped in compostable packaging," she continued. "Those results also confirmed to us that the French public is looking for sustainable solutions, and only for necessary packaging.

On the question of the performance of the big brands in offering alternatives to plastic packaging, respondents gave an average score of 4 out of 10.

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