The international marketing magazine for fresh produce buyers in Europe
Carl Collen

BY CARL COLLEN

Friday 28th May 2021, 16:06 London

Strong European campaign for Kanzi

Sales increase 14 per cent in Europe with Southern Hemisphere volumes set to hit shelves

Strong European campaign for Kanzi

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As the European Kanzi season comes to a close, global license holder GKE has said that grower organisations and members can can "look back with satisfaction on a successful season".

According to GKE, total European sales increased 14 per cent year-on-year, with "demand on the rise throughout Europe".

The German market enjoyed particular success, with growth described a "remarkable". Indeed, sales in the country improved 25 per cent compared with the previous campaign.

"Kanzi's refreshingly balanced sweet-tangy taste fits well with the taste preferences of modern European consumers," said GKE chief executive Dietmar Bahler. "Supported by additional marketing efforts and raised brand awareness in all our key markets, Kanzi is increasingly ending up in the shopping basket."

GKE noted that the Northern and Southern Hemisphere campaigns were "perfectly linked". This is because, with Southern Hemisphere fruit coming on stream earlier this year, European stocks are "almost sold out", despite higher production volumes.

As part of Kanzi's brand message 'The Power of Great Taste', a new summer campaign will be launched during the Southern Hemisphere season, targeting both retail partners and end consumers.

Under the theme 'Refresh yourself with Kanzi', the "refreshing energy" of Kanzi apples will be highlighted this summer.

Kanzi fans in participating countries will have the chance to win a beach chair by participating in an online campaign.

"The summer activities will ensure good resale in Europe of the Kanzi overseas harvest and further boost brand awareness and preference," Bahler added.

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