The international marketing magazine for fresh produce buyers in Europe
Tom Joyce

BY TOM JOYCE

@tomfruitnet

Wednesday 1st December 2021, 15:21 London

Oscar Red kiwifruit hits stores

French marketer Primland believes its red kiwifruit can inspire new consumers to discover the nutritional benefits of kiwifruit

Oscar Red kiwifruit hits stores

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Following the successful development of its Oscar Gold kiwifruit, French marketer Primland is continuing its varietal innovation approach with the launch of Oscar Red Kiwi Passion.

According to the company, this red kiwifruit is sweet and less acidic than the green variety, with hints of tropical flavours such as passion fruit or pomegranate.

It is hoped that the new variety will encourage new consumers to discover kiwifruit and its nutritional benefits. Oscar Red will be sold in 3kg trays and in punnets of four or six fruit.

"This segmentation into green, gold and red contributes to market awareness of the Oscar brand, which will continue to be promoted at points of sale," Primland stated.

To showcase the range, Primland is developing its Oscar.kiwi website, which has seen strong growth in visitor numbers, according to the company.

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