Company’s product offering has been growing steadily
Spain’s Bonnysa is expanding its fresh-cut range as it continues to gain ground in this segment. Since making its debut in the fresh-cut market in 2006 with the launch of its natural grated tomato, the company has gradually built up its convenience range, which today includes guacamole, beetroot dip, peeled pomegranates and sliced pineapple.
According to commercial director Jorge Brotons, the company’s mastery of grated tomato preparation laid the groundwork for incorporating other fresh products such as guacamole, available in organic, chef, and spicy versions, which is already distributed in several European countries.
“The modern consumer seeks indulgence without sacrificing natural ingredients. Proof of this is our beetroot dip, Tinta Roja, widely accepted in Eastern Europe; and our guacamole, especially popular in Spain and the UK,” he said. “Furthermore, flavours are adapted regionally: France prefers purist guacamole recipes, while other markets demand more intense flavours.”
Bonnysa was a pioneer in launching sliced pineapple on the Spanish market in 2006. The company chose an extra-sweet variety to build consumer loyalty, while also addressing logistical challenges such as storage and packaging.
The company is currently working on new offerings using High Pressure Processing (HPP) that will soon be available on the market.
