A new EU-financed initiative designed to encourage greater consumption of fruit in the workplace during the coming year has begun in the Netherlands.
The Werkfruit project, which is run by Dutch marketing organisation GroentenFruit Bureau, will highlight apples in particular during a two-week campaign entitled 'Apple, the fun fruit', focusing on the potential energy boost they can offer.
This month's campaign is scheduled to last for two weeks, backed by a strong advertising campaign and set-piece promotions in some of the country's main railway stations.
Meanwhile, some 1,200 billboards and posters have been placed in around 200 railway stations across the country to promote the campaign.
These ambient media will display not only apples but a range of fresh produce including pears, bananas and tomatoes.
Marketing teams featuring strong men lifting fit and healthy women above their heads have already appeared at Utrecht and Amsterdam stations, handing out free fruit and information packs.
This coming Tuesday, 26 January, commuters passing through The Hague's Centraal Station will be offered free apples and flyers explaining the benefits of eating fruit during the working day.
The public will also be invited to enter a competition to win one month's free fruit for their entire company department.
Other prizes include a USB stick in the shape of an apple and loaded with the entire music back catalogue of The Beatles.
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