Green Park was opened up to commercial sampling on June 3-4 and Del Monte managed to secure a prime site, next to one of the 30 plasma screens dotted around Greater London, from which to conduct tastings of its Gold pineapple and Cantaloupe melons. Over the two days the firm gave away fruit samples to more than 30,000 people, including many children who returned for second helpings despite the chips and hotdogs on offer from other stands.
Del Monte marketing manager Nina Bolger was very happy with the results: 'The event met all our objectives; being in the face of the crowd to raise awareness of our brand, and to drive sales for our customers.'
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