Plimsoll Publishing has highlighted 90 fresh produce companies that are borrowing heavily in a bid to capture extra market share, which may cause the market problems in 2004.
The findings are reported in the First Edition 2004 Plimsoll Analysis. The published analysis of 1000 companies has highlighted these 90 firms as “chasers”. Their high-risk approach to the industry currently yields 20 per cent sales growth.
David Pattison, senior analyst at Plimsoll said: “These companies are using what we call “disruptive strategies”. They are attempting to change the balance of power in the market. These companies are exposed financially and they have some advantages going into the market, others in the industry would do well to look at them from an acquisition point of view. New owners could reap what these “chasers” have sown.”
The analysis is available from Plimsoll Publishing. For further information visit www.plimsoll.co.uk.
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